Last updated: 25 July 2026. This policy explains what personal data YardFitness TW Ltd (trading as “Yard Fitness”) collects through yardfitnesstw.co.uk, why, and what rights you have over it.
Who we are
The data controller is YardFitness TW Ltd, company number 16659373, registered office Little Dunks Farm Oast, Cuckoo Lane, Brenchley, Tonbridge, Kent, TN12 7HX. The studio is run day-to-day by Callum Cadney-Moon. You can contact us about anything in this policy at callum@yardfitnesstw.co.uk or 07343079192.
What we collect, and why
We only collect data you give us directly, or that a service you consent to (like analytics or an embedded widget) generates while you browse. We don’t sell data, and we don’t use it for advertising.
- Enquiry form. When you submit the contact form, your name, email, phone number, and message are sent to Callum Cadney-Moon’s inbox using our email provider, Resend, and we send you a confirmation email at the address you gave. We don’t store form submissions in a database; we hold the resulting email like any other message you send us, for as long as reasonably needed to respond and keep a record of the enquiry.
- Analytics (optional). If you accept analytics cookies, Google Analytics collects anonymised, aggregated data about how you use the site, pages viewed, approximate location, device and browser type. This helps us understand what’s useful and fix what isn’t. See our Cookie Policy for details and how to opt out.
- Embedded reviews (optional). Our Reviews page uses a third-party widget (Elfsight) to display our live Google reviews. It only loads if you accept “embedded content” cookies, and its provider may set its own cookies while it’s active. See the Cookie Policy.
- Newsletter sign-up (optional). If you sign up via the email form in our site footer, we collect your email address to send occasional training tips, studio updates, and offers, using Resend. We only do this if you’ve explicitly ticked the consent box, and we record when you did so. We never add addresses from enquiries or bookings automatically. Every email includes an unsubscribe link.
Our lawful basis
We rely on our legitimate interest in running the business to respond to enquiries you send us. For analytics and embedded content cookies, we rely on your consent, which you can withdraw at any time via the cookie preferences link in the site footer, and nothing loads until you say yes. For marketing emails, we rely on your explicit consent given at sign-up, which you can withdraw at any time using the unsubscribe link in any email.
Who we share data with
We use a small number of service providers who process data on our behalf, only for the purposes above:
- Google LLC, Google Analytics (if you consent), and Google Business Profile for the reviews we display.
- Elfsight, powers the embedded reviews widget (if you consent).
- Resend, delivers the email generated when you submit the contact form and the confirmation we send back to you, and stores our newsletter list and sends the newsletter, if you sign up for it.
- Vercel Inc., hosts this website. Standard server logs (IP address, request time) are processed as part of hosting infrastructure, not by us directly.
Some of these providers may process data outside the UK/EEA (for example, in the US). Where they do, they rely on recognised safeguards such as the UK International Data Transfer Addendum or equivalent Standard Contractual Clauses.
How long we keep data
Enquiry emails are kept for as long as reasonably useful for ongoing client relationships and our own record-keeping, then deleted. Analytics data is retained by Google Analytics under its default retention settings (currently 14 months) before automatic deletion.
Your rights
Under UK GDPR, you have the right to:
- Ask what personal data we hold about you, and get a copy of it
- Ask us to correct inaccurate data
- Ask us to delete your data
- Object to how we’re using it, or ask us to restrict that use
- Withdraw consent for analytics or embedded content cookies at any time
To use any of these rights, email callum@yardfitnesstw.co.uk. We’ll respond within one month. If you’re not happy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ico.org.uk, 0303 123 1113).
Children
This website isn’t directed at children, and we don’t knowingly collect data from anyone under 16 through it. Training arrangements for under-18s are agreed directly with a parent or guardian, not through this site.
Changes to this policy
We’ll update this page if what we collect or how we use it changes, and update the “last updated” date at the top.